W.H.Y
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With 14 years experienced in the digital advertising industry.
Passionate about exploring the world and discovering new things from a different perspective.
His digital and creative expertise spans across an array of industries from range of cosmetic brand
(L’Oréal Paris, Maybelline, Kiehl’s, she uemura) to one of the most successful beer brands Guinness.
As a Founder and Product Designer, he has delivered his creative ingenuity on developing an mobile app, for travel startup business, he also developed mobile app for Premium Outlet Malaysia & Australia Startup.
Furthermore, he participated in a project for international insurance company AIA, designing a brand-new user experience and user interface (UX/UI) for the company. By gaining deep understanding of AIA's brand philosophy and target audience, he created a unique and captivating interface design that enhanced the interaction experience between users and products, offering more intelligent and convenient insurance services.
Touched by the fragility of life demonstrated by the pandemic, he ideated and created Once Again - a game about saying goodbye.
Beyond developing apps and games, he is dedicated to nurturing the next generation of developers. He has been a UX/UI Guest Lecturer at The One Academy.
Portfolio brands
